Milton Tan Dreambook

Dreams: a dynamic realm of possibility and the nonsensical, fleetingly masquerading as reality. It is no wonder why Dr. Tan always kept a notebook by his bedside to write or sketch the ideas that would visit through dreams. Taking after its namesake and purpose, this blog shares our ideas, observations and experiences with design and creativity with the hopes that you, in turn, will share yours.

The Wooden Elephant Story
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The Wooden Elephant Story

A traveller comes across a local craftsman carving ornate elephants out of wood. Fascinated by the craftsman’s skill and the beauty of each and every wooden elephant, the traveller asks the craftsman, “How do you make such beautiful elephants?”. The craftsman responds, “First, I take my block of wood. Then, I take my trusty carving knife. And I carve away everything that is not an elephant.”

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Don’t Mind If I Ask…
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Don’t Mind If I Ask…

Don’t Mind If’s inaugural communications design community and industry survey report provides a much needed and overdue introspection into Singapore’s creative industry. If you’re part of this colourful community, considering a path in it or even just curious, grab a copy and peak at the consolidated perspectives on what makes it tick.

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Many Ways of Seeing
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Many Ways of Seeing

Much of what we presume as the “real world” is made up in our minds through a complex process of perception, postulations and concept formations; the world as we know it is not ready-made or to be taken as given.

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Leonardo’s Rap
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Leonardo’s Rap

Leonardo had used a simple but effective technique for working out compositions which deviated radically from the prevalent method then of the “unfailing line which needed no correction and no second thoughts”.

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Designed by Hand
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Designed by Hand

We treasure these perhaps because we are naturally nostalgic of our human capabilities; and acutely conscious of our human limitations.

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Alternative Value Propositions
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Alternative Value Propositions

Designers are in a good position to propose alternative value propositions. But they need to be laterally creative and not be so naïve about how bureaucrats and bean-counters work. A creative win-win is often the only way.

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