Milton Tan Dreambook
Dreams: a dynamic realm of possibility and the nonsensical, fleetingly masquerading as reality. It is no wonder why Dr. Tan always kept a notebook by his bedside to write or sketch the ideas that would visit through dreams. Taking after its namesake and purpose, this blog shares our ideas, observations and experiences with design and creativity with the hopes that you, in turn, will share yours.
The Wooden Elephant Story
A traveller comes across a local craftsman carving ornate elephants out of wood. Fascinated by the craftsman’s skill and the beauty of each and every wooden elephant, the traveller asks the craftsman, “How do you make such beautiful elephants?”. The craftsman responds, “First, I take my block of wood. Then, I take my trusty carving knife. And I carve away everything that is not an elephant.”
Don’t Mind If I Ask…
Don’t Mind If’s inaugural communications design community and industry survey report provides a much needed and overdue introspection into Singapore’s creative industry. If you’re part of this colourful community, considering a path in it or even just curious, grab a copy and peak at the consolidated perspectives on what makes it tick.
To Brand a Design or To Design a Brand
Those who understand branding today, subject the “branding process” to design thinking.