Milton Tan Dreambook

Dreams: a dynamic realm of possibility and the nonsensical, fleetingly masquerading as reality. It is no wonder why Dr. Tan always kept a notebook by his bedside to write or sketch the ideas that would visit through dreams. Taking after its namesake and purpose, this blog shares our ideas, observations and experiences with design and creativity with the hopes that you, in turn, will share yours.

Alternative Value Propositions
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Alternative Value Propositions

Designers are in a good position to propose alternative value propositions. But they need to be laterally creative and not be so naïve about how bureaucrats and bean-counters work. A creative win-win is often the only way.

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