Playing Pun

I enjoy puns. Witty puns are found in all creative activity, and ‘played’ everywhere, anytime and by anybody. There is no age constraint. In fact. kids are particularly imaginative with puns. They are central to the transformation of ideas and concepts, and therefore a ‘core capability’ of creative minds. One of the best demonstration of creative puns can be found in advertising and communication design. Here are some of my recent favourites:

1: The “Fat Loss” campaign by DBB Malaysia for Appeton

Larger-than-life zippers for big gainers

2: The Fly Stickers by UrinalFly

Aim to Please

4: The Osteofem clock by BBDO Singapore

Stretching Time

Flexi Time

5: The “Catch the Beast” ad for VW Group Singapore by The Alchemy Partnership

Gotcha!

6: The Clima Bike Lock ads by Leo Burnett Bangkok

So secure, it doesn’t move.